Introducing: 
Fronx

These days, car launches tend go big in all the wrong places. Often over-flexing their tyres, egos, and promises.

But Fronx wasn’t built to flex. It was built to be different.

No mud or raspy macho voiceover.

But a car that makes you nostalgic for the trips you haven’t even taken yet.

Credit

Client: Suzuki New Zealand

Agency: Hemisphere

Role: Copywriter

Head of Creative: Sean Barker

Designer: Aaron Elsmore