Don't take
the bait

Let’s face it. We’ve all been on the hook at some point. These online fraudsters don’t deal in half measures.

We knew our solution had to cast the net wide. Making it easy to connect with, no matter who saw it.

No song and dance. Simply highlighting the actual experience of being scammed. Followed by what Inland Revenue will actually ask of you should they reach out.

Hook, line, nice try.

Credit

Client: Inland Revenue

Agency: Hemisphere

Role: Copywriter

Head of Creative: Sean Barker

Designer: Steve Jenks