INTRODUCING E VITARA
Suzuki. Entering the electric vehicle market. Now that’s a headline.
We were introducing a completely new chapter for one of New Zealand's most trusted automotive brands in a category with new entrants, competing technology claims, and feature overload.
Our task was to make the moment feel significant while reassuring existing Suzuki owners and giving EV shoppers confidence that there was now an electric option from a brand they already knew and trusted.
People didn't need convincing that Suzuki build dependable cars. They were simply waiting for Suzuki to build an electric one.
Rather than trying to out-tech the competition, we celebrated everything people already loved about driving a Suzuki, now powered by electricity.
The e VITARA became the uncomplicated EV. Quiet. Easy. Familiar. An electric vehicle that removes complexity instead of adding to it. Charged for adventure. Whenever you’re ready.
CreditClient: Suzuki New Zealand
Agency: Hemisphere
Role: Copywriter
Head of Creative: Sean Barker
Designer: Aaron Elsmore
