END OF TAX YEAR
Let’s be real. Tax is not the sexiest topic of conversation. Nor is it considered fun to be delivered ads for.
And therein lies our problem. The end of tax year procedures can be a lot. For many, it’s all go with spreadsheets and paper shuffling, tax codes and investor rates, logins and income details. It’s just a lot.
However, if you’ve got your core details sorted, it’s actually much easier to manage than you think.
The truth here was straightforward. Most people knew the basics - they got the gist. Our job was simply to remind them what they were likely already doing was the right call.
From here, we showed people what they already knew. With a suite of characters that they were already familiar with. And with the energy and feeling that they were already connected to at this time of year.
Proving the integrity built over years of this ongoing campaign. Plus the results and returning engagement to back it up.
CreditClient: Inland Revenue
Agency: Hemisphere
Role: Copywriter
Head of Creative: Sean Barker
Designer: Steve Jenks
